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Not just that, however the majority of clients choose receiving texts over other types of communication. And, while some online marketers think SMS marketing is dead, preferring to use email marketing to contact their consumers, there are numerous benefits of SMS marketing that can't be beat. Let's take a better take a look at some of the advantages of SMS marketing: 1.

When you send a text, it gets provided immediately. Due to the fact that of this, you can send out time-sensitive messages like flash sales and event-related promotions. For circumstances, you might send out users a message on Cyber Monday to make the most of sales for that single day. So, once you push that "send" button, numerous users will quickly get your message.

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In fact, 90% of SMS messages read in the very first 3 minutes. 2. Much Greater Open Rates When users get an e-mail marketing message, they need to "examine" their inbox. This indicates receiving an alert, opening up a mobile app, and scanning through the messages in their inbox. And with so lots of email and social media alerts every day, users are more most likely to overlook them.

Considering that people usually get texts from their family and friends, those alerts are less likely to be neglected. Plus, many phones show a snippet of text messages right on the screen. SMS marketing is more personal and stands apart from other alerts, triggering SMS marketing to have a higher open rate than any other marketing channel.

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A good open rate is very important to the success of your SMS marketing project. If users aren't opening your messages at all, you have actually generally wasted your time. 3. Greater Response Rates Not just do SMS marketing messages get opened by users more regularly, however they also have higher action rates too.

Your response rates can reveal you if your SMS marketing messages are efficient. For example, if a specific message has a low action rate, you can tweak your message and send it again. If  Another Point of View  respond the second time, you know you're on the right track. Plus, greater reaction rates can result in more sales.